Women’s Final Four Tourney Town presented by Capital One

Event description

Phoenix takes center stage April 2 to 5, 2026, as Arizona State University helps host the NCAA Women’s Final Four, bringing a weekend of free fan events and championship energy to Downtown Phoenix. From interactive experiences to community celebrations, fans of all ages are invited to take part throughout the city.

The weekend culminates with the nation’s top teams competing at Mortgage Matchup Center, anchoring a citywide celebration of women’s basketball and the power of women’s sports. 

Women’s Final Four Tourney Town presented by Capital One is a free, all-ages fan festival featuring interactive experiences, basketball activities, special appearances, and Women’s Final Four history located inside the Phoenix Convention Center.

Thursday, April 2 - Sunday, April 5
Phoenix Convention Center
100 N. 3rd Street, Phoenix, AZ 85004

A free outdoor street festival showcasing Phoenix’s local flavor, with live entertainment, food and beverages, game viewing, and basketball-themed experiences along Third Street. [Click Here]

A free youth-focused event inviting kids 18 and under to dribble through Downtown Phoenix alongside thousands of fans as part of a citywide Women’s Final Four celebration.

A free opportunity for fans to watch the final two teams participate in an open practice inside the Mortgage Matchup Center, along with select fan activities and promotions.

A free outdoor concert at Margaret T. Hance Park featuring live music, food and beverages for purchase, and a high-energy celebration of Women’s Final Four weekend.

A free series of panels and talks focused on leadership, business, and women in sports, hosted inside Tourney Town and open to the public. The first 3,000 participants will receive a FREE basketball and t-shirt.

• Click here for the 2026 Women’s Final Four Security and Bag Policies
• Click here for the 2026 Official Women’s Final Four Event Map