Women's Final Four: Four It All Fest
Event description
Family friendly
Free
Open to the public
Sports
Phoenix takes center stage April 2–5, 2026, as host of the NCAA Women’s Final Four, bringing a weekend of free fan events and championship energy to Downtown Phoenix. From interactive experiences to community celebrations, fans of all ages are invited to take part throughout the city.
The weekend culminates with the nation’s top teams competing at Mortgage Matchup Center, anchoring a citywide celebration of women’s basketball and the power of women’s sports.
Women’s Final Four Tourney Town presented by Capital One is a free, all-ages fan festival featuring interactive experiences, basketball activities, special appearances, and Women’s Final Four history—located inside the Phoenix Convention Center.
Four It All Fest
A free outdoor street festival showcasing Phoenix’s local flavor, with live entertainment, food and beverages, game viewing parties and basketball-themed experiences along Third Street.
- Visit the Great Clips activation to get game-ready with team color hair spraying, supporting giveaways and coupons for a future haircut. Great Clips, Official Hair Salon of the Final Four®
- Catch the games at Four It All Fest while enjoying ice-cold Coca-Cola sampling, giveaways, and an oversized photo moment built for fans who want to be part of the action. It’s the perfect place to fuel up, snap a memorable pic, and take in the tournament excitement all in one stop.
- Make sure you stop by the Women’s Final Four Authentic Team Store, located by the exit, while you are at Tourney Town. There is a wide variety of headwear, apparel and novelty items that you can choose from to help remember your experience at the 2026 NCAA Women’s Final Four.
Full schedule of Four It All Fest events
Friday, April 3
Hosted by emcee Weezy
Activities run from 11 a.m. to 4 p.m.
DJ Zakara Birdsong performs from 11:30 a.m. to 12:30 p.m.
Soulitify plays Top 40 hits from 1 to 3:15 p.m.
Mariachi Pasion takes the stage from 3:30 to 3:45 p.m.
WFF Semifinals viewing party at 4 p.m.
Saturday, April 4
Zakara Birdsong hosts from 10:00 a.m. to 3 p.m.
DJ Zakara Birdsong performs from 11 a.m. to noon
Sydney Sprague (Alt-Pop) performs from 12:15 to 1 p.m.
Wheelwright (Alt-Folk) from 1:30 to 2:15 p.m.
Boom Band drumline from 2:30 to 2:45 p.m.
MFF Semifinals viewing party at 3 p.m.
Sunday, April 5
Emcee Weezy hosts from 11 a.m. to 12:30 p.m.
Painted Soul (Duo) performs from 10 to 10:45 a.m.
Superhero (Top 40) performs from 11 to 11:45 a.m.
Pretty Please dancers from noon to 12:15 p.m.
WFF Championship viewing party at 12:30 p.m.
- Click here for the 2026 Women’s Final Four Security and Bag Policies
- Click here for the 2026 Official Women’s Final Four Event Map
More details
Related links
Event Contact
Date
Time
12:00 a.m.
(MST)
Location
Canyon on Third Street outside of the Phoenix Convention Center
Cost
Free