Fan Experience Highlights

Sun Devil Fans, last season we asked how we could improve your Arizona State gameday experience. Thank you for taking the time to share your thoughts. We have taken them to heart and are proud to unveil several new fan experience highlights at Mountain America Stadium starting on the Sun Devil Football season opener on Thursday, August 31.
Concessions Upgrades
To offer higher value choices we introduced four new items:
- $5 Value Soda
- $5 Value Bar S Hot Dog
- $5 Value Popcorn
- $6.50 Value Draft Beer
There are now five concession items for $5 or less: water, soda, Bar S hot dog, popcorn, and candy.
Fan surveys indicated a desire for healthier options inside Mountain America Stadium. This season, fans can purchase a vegan hot dog or visit the new gyro stand with bowl and vegetarian options.
Ticket holders also have access to upgraded concessions options including the 505 Southwestern premium hatch chili nacho bar and the addition of two premium cheesesteak stands. New menu items like the 1.5 pound pretzel that is big enough to share and the Premium Sonoran Bar S Hot Dog with 505 Southwestern green chili salsa are available for attendees.
To continue enhancing service speed, Sun Devil Athletics added a new "Grab and Go" self checkout market, and more in-seat service.
Tailgate and Pre-Game Experience
Sun Devil Athletics offers several pregame options outside of Mountain America Stadium. Learn more about each Tailgate experience option:
Dos Equis Pitchfork Pregames
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Overview: Enjoy indoor and outdoor tailgating with your closest Sun Devil Friends and watch college football games from across the country on numerous TVs. The Dos Equis Pitchfork Pregame is family friendly with games and activities available for kids as well. Premium viewing area for the Sun Devil Walk.
Entry price per person: FREE
Food and Beverage: Ice cold Dos Equis beers and other beverages are only $4. Hamburgers, Bar-S hotdogs, and Venezia's Pizza Slices are also available for only $4
Location: Prime location on the north side of Desert Financial Arena
Time: Opens three hours prior to kickoff on gameday
Games available: All Sun Devil Football home games, excluding August 31 vs. Southern Utah
Coors Light Sun Devil Tailgate
Overview: Features live music, beverages from Coors Light and Coca-Cola, food from favorite local restaurants, all of the college football games on high definition televisions, and a cooling system to keep the heat away! Tickets for the tailgate are only available to Sun Devil Football Season Ticket Holders.
Entry price per person: $500 philanthropic donation to the Sun Devil Club
Food and Beverage: All inclusive
Location: Desert Arboretum at Mountain America Stadium
Time: Opens three hours prior to kickoff on gameday
Games available: All Sun Devil Football home games, excluding August 31 vs. Southern Utah
Sparky's Touchdown Tailgate
Overview: Amp up for kickoff with live entertainment, food trucks, a beer garden, an appearance by Sparky, and more at Sparky's Touchdown Tailgates. We will host the "Student Kick Off Zone" where students will get ready to Activate the Inferno with games, food, student organization tables, and exclusive giveaways!
Entry price per person: FREE for students and alumni
Food and Beverage: Various food trucks, and a beer garden
Location: College Avenue
Time: Opens three hours prior to kickoff on gameday
Games available: All Sun Devil Football home games, excluding August 31 vs. Southern Utah
Reserved Tailgating
Overview: Sun Devil Athletics has a partnership with REVELxp, the industry-leading firm dedicated to providing fans and donors with turnkey tailgating support and event services.
REVELxp provides a variety of services to help enhance the gameday experience, including:
- Concierge service to assist with tailgate planning
- Premium reserved tailgate location, near Sun Devil Stadium
- Bellhop and unloading services of car upon arrival
- Food and beverage catering services
- Coolers with ice
- Tents, tables, chairs, and media package services
- Equipment clean up and breakdown
Entry price per person: Every tailgate is customized. For more information click here
Food and Beverage: Bring Your Own or catering options available
Location: The south lawn of Desert Financial Arena
Time: Concierge tailgate service is available when the parking lots open at five hours prior to kickoff
Games available: Season and single game options available for every Sun Devil Football home game