Sun Devil Club launches third annual “Back Your Devils Week” fundraising challenge
The third annual Back Your Devils Week kicks off March 17-21, rallying alumni, fans, and supporters to make an impact across all Sun Devil Athletics programs. With friendly competition, exclusive incentives, and a chance to elevate every team, this campaign is set to build on last year's remarkable success.
Tempe, Ariz. – Sun Devil Nation, get ready! The third annual Back Your Devils Week kicks off March 17-21, rallying alumni, fans, and supporters to make an impact across all Sun Devil Athletics programs. With friendly competition, exclusive incentives, and a chance to elevate every team, this campaign is set to build on last year's remarkable success.
Each of ASU's athletics programs will go head-to-head, competing to raise the most funds,secure the highest number of gifts, and drive engagement from former student-athletes. Cash prizes will be awarded to programs excelling in these key categories, fueling their continued growth and success.
"Back Your Devils Week is about uniting the Sun Devil community, activating the valley, and creating an undeniable impact for our student-athletes," said Vince Volpe, Associate Athletics Director. The energy and support we saw last year was incredible, and we are looking to elevate the standard this year."
Incentives are back and better than ever—anyone who donates $100 or more to their favorite Sun Devil team(s) or initiative(s) will receive an exclusive, limited-edition Branded Bills hat to show off their Sun Devil pride.
The growth of Back Your Devils Week has been nothing short of extraordinary. Last year's campaign saw a 300% increase in participation from its inaugural year, and expectations are high for another record-breaking effort in 2025.
Sun Devil fans can track the competition and make their gifts through the Back Your Devils Week Landing Page.
Join the challenge. Make an impact. Back Your Devils!